Euro T20 Slam has signed up India’s Biggest Sports Game, Dream11, as the Official Fantasy Game Partner. The league is set to take place in the Netherlands, Scotland and Ireland from 30th August to 22nd September this year. Euro T20 Slam (ET20S) is the first-ever cricket league that will be played across multiple countries within one season. This T20 format cricket league will see six teams, with two teams from each of Ireland, Netherlands and Scotland, compete across 33 matches.

The partnership between Dream11 and ET20S will enhance the experience of fans by deeply involving them in the matches through fantasy sports. The fantasy game of ET20s will be available to 70 million+ Dream11 users. The matches will witness several Dream11 brand integrations and on-ground activations at various touch points during the matches.

Mr. Prashant Mishra, Woods Entertainment, promoter of the league said, “We are excited to partner with India’s most talked about fantasy sports platform since the inception of our league. The massive reach that Dream11 has in the digital arena amongst the cricket fans, will surely help us in gaining the popularity that we are hoping from the first year itself.”

Dream11 spokesperson said, “We are happy to partner with Europe’s first T20 cricket league. We have been seeing good traction for new sports leagues and unique matches over Dream11, especially within our avid users. We are sure Euro T20 Slam will also resonate well with the sports fans in India given the line-up of cricketers.”

The recent KPMG-IFSG report suggests that by increasing the connection between the live sporting action and fantasy game, fantasy sports help increase user engagement, which in turn facilitates increased sports consumption.